The media has latched onto a new word for describing the housing market: “moribund.”
I picked up The Economist this morning, which is published in over in London, and there is was again: a reference to the “still-moribund housing market.” On either side of the Atlantic, the most top-of-mind discription of our real estate market is synonymous with “dying or near extinction.”
What’s painfully lacking right now, within a media that is all about regurgitating the same, one-sided reports, is PERSPECTIVE.
No one knows better than we do that housing is in the middle of some serious challenges, but our job is to not get drawn into the over-the-top negativity and need for sensationalism. Leave that to the media.
The fact is, there are lots of angles from which we can view the housing market and for you and your investor clients, real estate is anything but “moribund.” It’s smoking hot—the best buyer’s market in our lifetime.
Capitalizing on this fact is not something to be guilty about or to even feel a need to do quietly. Housing is not going to recover until millions of REOS that are dragging down the market (and can be snatched up for 40% below market value in many cases) get off of banks’ books, and at the same time, homeowners who are stuck in a mortgage that they can no longer afford, manage to negotiate a short sale with their bank and begin to rebuild their lives. Often this means moving into a rental property, at least for the short term, as housing trends shift from owning to renting.
The fact is this: talking trash about the housing market doesn’t serve anyone. It only promotes paralysis. Now is the time to talk opportunity—focusing on rock-bottom mortgage interest rates, bargain-basement home prices, and the power that residential real estate investors have to breathe life and excitement back into the market.
The opportunity facing CIAS agents and your real estate investor clients reminds me of one of my favorite quotes from U.S. anthropologist, Margaret Mead:
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
No one is better equipped than a CIAS (Certified Investor Agent Specialist) agent to help real estate investor clients to seize the awesome opportunities in this market. If you have not yet achieved your CIAS designation, click here to learn more.