“In The Money” Lesson 2: Drive Leads With The Perfect Flyer
CIAS “In The Money” Mini-Series Lesson 2 – Drive Leads With The Perfect Flyer
In a recent survey, one of the biggest challenges CIAS agents face is effectively communicating actionable opportunities to potential investors. We agree, it is no easy task. The media doesn’t help. They are constantly sending mixed messages. Confusing potential buyers away from making a decision. Adding to that, their neighbors and friends share close and personal stories about financial hardships. This stigmatizes the opportunity before it has a chance to be realistically considered.
Sharing the opportunity can sometimes seem impossible. If you believe that, then it is. And you will continue to significantly reduce your ability to find, attract, and close investor business. But if you believe and take action to position yourself as an authentic and truthful source of genuine real estate opportunities, you will get the business.
Ask Jorge Zegarra, a CIAS Agent from Intero Real Estate Services in San Jose, California who shared with yesterday on Facebook his results because of his belief in working with investors:
Clearly, Jorge is doing something right. But what exactly?
I bet if we examined his business we would discover he’s using CIAS Button 1 (discovered his “hidden leads” in his database and farm area) AND is using CIAS Button 2… Attracting investor leads by presenting them with genuine real estate opportunities.
To help you attract more deals, more often, just like Jorge, look to your left and you will see an example of the “Perfect Investor” flyer you can model for your business. This flyer is a proven tool used to remove the stigma from the opportunity and speak right to the key selling points.
Investors want solid numbers. They want solid properties. They want someone solid who knows the market and can trust to give them what they are looking for in a language that makes “cents” to them. To connect with investors who are looking for the opportunities you have access to, download “The Perfect Flyer” example here. Share your success stories below using this and other “investor attraction” tools you’ve mastered.